Subaru Corporation Japan was present directly to officially open the Plaza Subaru Bandung together with Subaru Indonesia and the official Plaza Subaru dealer network to strengthen the West Java market, Friday (8/12/2023).
The sixth Subaru 3S (sales, service & spare parts) dealer in Indonesia is located at Jalan Siswa Pejuang 45 No.47, Bandung City, West Java. Plaza Subaru Bandung with 3S services, in accordance with the global brand identity standards set by Subaru Corporation Japan and the very strong principles of the Omotenashi Experience.
On this occasion, Subaru also introduced a collaborative marketing concept for 2024 with Rawtyperiot, a creative brand from Bandung.
Subaru Corporation Japan was present directly to officially open the Plaza Subaru Bandung together with Subaru Indonesia and the official Plaza Subaru dealer network, Friday (8/12/2023). (/Rahman) The inauguration of the sixth Subaru dealership was attended directly by Hajime Sasaki, General Manager Overseas Sales and Marketing of Subaru Corporation Japan, Paula Dewiyanti, Board of Director of Plaza Capital Group, Arie Christopher, Chief Executive Officer of Subaru Indonesia, Satrio Artiono, General Manager Operation Plaza Subaru Bandung, and Decky Sastra, Founder of Rawtyperiot.
This sixth Subaru dealer under the Plaza Capital Group occupies a strategic location and includes showroom facilities with 4 display cars and a workshop with 4 working bays, as well as 3S services.
General Manager Sales & Marketing, Subaru Corporation Japan, Hajime Sasaki, said that West Java is ranked third in Gross Regional Domestic Product.
“From statistical data, the Gross Regional Domestic Product (GRDP) of West Java province is in third position after DKI Jakarta and East Java, of course in line with the growth of Subaru dealers under Plaza Capital Group with the opening of Plaza Subaru Pondok Indah, Jakarta and Plaza Subaru Surabaya this year, the opening of Plaza Subaru Bandung today is in line with statistical and economic growth data,” he told media crew including .
“For this reason, we are very confident that Plaza Subaru has enormous potential to develop Subaru products and services in Bandung,” he added.
Chief Executive Officer of Subaru Indonesia, Arie Christopher, said that many customers want Subaru to return to the city of Bandung.
Apart from that, if you flashback a little, there are 2 official Subaru dealers who have served customers in Bandung. So, Subaru wants to serve customers who are already quite loyal, while continuing to develop this brand to new customer circles.
“Bandung is a very important city for Subaru and there have been many voices from customers who want Subaru to return to the city of Bandung. This certainly really stimulates us, especially since Bandung has a GDP growth rate that continues to increase, increasing by more than 5 percent in 2 last year,” he said.
Subaru Corporation Japan was present directly to officially open the Plaza Subaru Bandung together with Subaru Indonesia and the official Plaza Subaru dealer network, Friday (8/12/2023). (/Rahman) “Apart from that, if we flashback a little, there are 2 official Subaru dealers who have served customers in Bandung. For this reason, we think we want to serve these customers who are already quite loyal while continuing to develop this brand to the customer circle “new, those who like off-road, adventure, and even the world of motorsport,” he added.
Decky Sastra, Founder of Rawtyperiot, said that Subaru’s collaborative approach was quite unique and received quite high enthusiasm when it launched its first collection in 2022.
“Therefore, we are also very excited to work together again to launch a collaboration in 2024. Overland themes, performance garments, and colors that represent Subaru and Rawtyperiot will be the concepts in the collection that we will launch next year,” he said.
At the opening of Plaza Subaru Bandung a special capsule collection was also launched; Cloudy on the Mountain, inspired by the hilly topography of the city of Bandung and West Javanese batik, Mega Mendung. This collection contains 3 articles, namely keychain, card wallet and tote bag which use natural colors and also the Subaru brand identity.
Plaza Subaru Bandung, means that Subaru currently has 6 (six) official dealer networks under the management of Plaza Subaru after opening official dealers in Alam Sutera Tangerang, Batam, Surabaya, Pondok Indah, and Tebet, South Jakarta.
All Subaru dealers have a vision to provide Enjoyment and Peace of Mind with the Omotenashi experience to all customers. One concrete form of the Omotenashi experience is the Shuttle Service program for Plaza Subaru Bandung workshop customers for pick-up and drop-off during the vehicle repair process to the nearest office or shopping center.
