On Monday-Tuesday (27-28/11/2023), Pertamina Lubricants released the winners of the 2023 Priority Program at Soekarno Hatta International Airport, Tangerang, Banten.
The implementation was carried out by Sari Rachmi, Director Sales & Marketing Pertamina Lubricants, accompanied by Nugroho Setyo Utomo, VP Sales & Marketing Domestic Retail Automotive Pertamina Lubricants.
Quoted from Pertamina’s official release as received by , the 2023 Priority Program is an appreciation program for the best partner workshops throughout Indonesia that are able to achieve sales targets for Pertamina lubricant products in the January-September 2023 period.
For the 2023 Priority Program annual program , appreciation and awards were given to 167 national level achievement partner workshop owners. The prize is an international trip to various countries, namely Thailand, Turkey, Japan and Europe.
Valentino Rossi behind the Le Mans Prototype LMP2, in Bahrain featuring Pertamina as sponsor[Instagram, courtesy of FIA WEC Official] “In the midst of increasingly challenging automotive lubricant business competition in the Indonesian market, consumers will continue to pay attention to quality, price and “The best service. Therefore, the workshop is the spearhead and extension of the sale of Pertamina lubricant products to consumers,” explained Sari Rachmi, Director Sales & Marketing Pertamina Lubricants.
He hopes that the international trip will provide enthusiasm and motivation for workshops to be more aggressive in marketing Pertamina products in the years to come.
Meanwhile, Nugroho Setyo Utomo expressed his gratitude for the cooperation and loyalty of partner workshops to Pertamina Lubricant products.
He also really appreciates the role of mechanics as expert recommendations in choosing oil for the public.
“We ensure that this Priority Program will continue in 2024 seeing the enthusiasm of the extraordinary workshops and with more attractive travel destinations, namely Kuala Lumpur, Vietnam, South Korea, Hong Kong & Spain,” explained Nugroho Setyo Utomo, VP Sales & Marketing Domestic Retail Automotive Pertamina Lubricants.
Meanwhile, among the recipients of this year’s appreciation, Rudi Gunawan as the owner of the Magna Djatim workshop from Sales Region V, Surabaya region, expressed his gratitude.
Pertamina Lubricants becomes sponsor of the VR46 Racing Team [picture courtesy VR46] “Thank you Pertamina Lubricants for the reward given. We hope that Pertamina lubricants will be increasingly trusted by consumers and their marketing reach will become wider, especially with the collaboration with the VR46 MotoGP team in “Next year it will automatically make it easier for outlets to sell,” explained the ticket winner to Thailand.
He underlined that as of January 1 2024, Pertamina Lubricants will be the main sponsor of the VR46 MotoGP™ Team for three seasons.
The team owned by Valentino Rossi will bear the name Pertamina Enduro VR46 MotoGP™ Team.
Apart from Pertamina Enduro, a lubricant for four-wheeled vehicles, Pertamina Fastron has also officially become the Official Technical Partner of the supercar racing division Lamborghini Squadra Corse until 2025.
Pertamina Lubricants meets the needs of the lubricant market in Indonesia which continues to grow rapidly, and has expanded globally in 14 countries around the world.
Developing overseas markets is the main goal to become a global champion of the lubricant industry.
This achievement proves that Pertamina’s products are increasingly recognized worldwide, along with Pertamina’s achievements in ranking 141st in the Fortune Global 500 in 2023. And being the only Indonesian company among 500 other world-class companies.
