Friday 24 November 2023

From GIIAS 2023 Bandung: West Java Becomes Hyundai`s Second Best Selling Province


GAIKINDO Indonesia International Auto Show or GIIAS 2023Bandung is underway, and will conclude on Sunday (26/11/2023).

For those who visit the Hyundai booth, there is an opportunity to go healing to Korea for free, just prepare your passport and buy one of the products to be entered into a prize draw.

Mentioning the purchase of Hyundai products, Astrid Ariani Wijana, Head of Marketing Department Hyundai Motors Indonesia stated that for sales of various Hyundai products, currently West Java is the second province with the highest sales nationally, namely 19.6 percent.

“Of this 19.6 percent, Bandung City gets 37 percent, Bogor around 29.8 percent, followed by Depok with almost 20 percent,” he explained at GIIAS 2023 Bandung as quoted from the Antara news agency.

Hyundai Stargazer

“Throughout 2023 from January to October, 689 Stargazer units were sold, then 328 Creta units, and 214 Ioniq units,” said Astrid Ariani Wijana.

Hyundai Motors Indonesia considers that the incentives issued by the government related to electric vehicles, namely zero percent transfer fee, are on the right track for the growth of electrification in Indonesia.

“I think everything is on the right track. We from the manufacturer and maybe other producers also feel very helpful. The policy is of course in accordance with the results of in-depth research, we will support the ecosystem as a whole starting from products, services, infrastructure and also production We are ready to help,” explained Uria Simanjuntak, Head of Public Relations at Hyundai Motors Indonesia.

He added that adopting electrification products does not only require the role of vehicle manufacturers, but collaboration with various parties starting from providers of Public Electric Vehicle Charging Stations (SPKLU). As well as government support in terms of policy.

HMMI Factory or Hyundai Motor Manufacturing Indonesia [Hyundai] Through this policy, one of Hyundai’s sales products in the electrified vehicle segment, namely the Hyundai Ioniq 5, which is included in the government incentive scheme, experienced positive growth.

“Before the incentives took place in April 2023, the response to electric vehicles was actually very positive, and when the policy took place there was an increase. At least it doubled since the beginning of the year and continues to grow positively for the Ioniq 5,” said Uria Simanjuntak.

Astrid Ariani Wijana added, with the incentive facilities that have so far only been provided to two manufacturers provided that the products are produced in Indonesia and have sufficient Domestic Component Level (TKDN), Hyundai has experienced an increase in demand for electric vehicles.

“Usually in the past we could only deliver 200-300 units, now the average per month is more than 700 units throughout Indonesia,” he said.

This increase is good news, but on the other hand it is a challenge. Therefore, when the regulations were rolled out, Hyundai’s first commitment was to increase production capacity to accommodate the increasing demand that had to be met.

So Hyundai Motor Manufacturing Indonesia (HMMI) is committed to increasing the production capacity of subsidized electric vehicles by up to 1,000 units per month in order to fulfill distribution throughout Indonesia.

In addition, it is stated that Hyundai will increase its electric car production capacity by 250 percent by 2024.

Currently the capacity or production capability of electric cars at HMMI Cikarang, West Java, has reached 20,000 per year and will be increased to 70,000 electric car units in 2024

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