Saturday 23 December 2023

MySuzuki Spare Parts Sales Reach 70 Percent for This Reason, Dominated by Consumers Outside Jabodetabek


MySuzuki is a digital solution for purchasing genuine Suzuki spare parts that reaches customers throughout Indonesia online or online. This application includes purchasing services for spare parts, accessories, genuine oil and chemicals, as well as booking services.

Quoted by the Antara news agency from the official release of PT Suzuki Indomobil Sales, spare parts sales through MySuzuki are dominated by areas outside Jabodetabek. Specifically for motorbikes, the highest orders were achieved in the West Java region, followed by East Java, DKI Jakarta, and Banten.

Then in the four-wheeled sector sales, Suzuki orders are dominated by West Nusa Tenggara, West Java, then East Java and South Kalimantan.

Suzuki Grand Vitara, as an illustration of one of the Suzuki products marketed in Indonesia [Suzuki] Even distribution outside Jabodetabek and outside Java can be realized thanks to the support of the official Suzuki dealer network spread throughout Indonesia. As of now, the distribution and service network at MySuzuki is supported by 47 car dealers, 17 motorbike dealers and four Outboard-Motor (OBM) dealers.

Judging from the angle of marketing Suzuki products online via the MySuzuki application, sales in 2023 will increase by 79 percent compared to sales for the same period in 2022.

“This positive growth was recorded as reaching a 46 percent increase in sales of motorbike and car spare parts if compared to October 2023, and an increase of 79 percent year on year,” explained Christiana Yuwantie, Spare Parts Department Head of PT Suzuki Indomobil Sales (SIS).

Accumulated data collected through MySuzuki order data since it was first launched in 2018 shows that the largest number of spare parts orders is still dominated by motorbikes with a contribution of 59.79 percent.

Meanwhile for cars it was 40.12 percent, noting that sales services for motorbike spare parts began to be served in 2018 and cars in 2020.

This sales achievement was achieved thanks to the completeness of service, ease of transactions, and guaranteed arrival of customer orders that can be tracked all at once in one smart application.

“In this digital era, we see that people’s behavior is starting to change towards the use of technology that reaches almost all aspects of people’s lives. “Realizing this change, Suzuki adapted by presenting MySuzuki, a digital technology that can process the need to purchase spare parts or service quickly to the nearest Suzuki dealer network,” he concluded.

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